Welkin Self-Serve DSP is a robust media-buying platform based on programmatic technology.The platform generates tags automatically, ensuring swift campaign set up. Get access to detailed reports in real time, target exactly the right users, and explore advanced data management capabilities. Utilize OpenRTB empowered inventory and get the most of your budgets with transparent pricing.
Mobile First for Mobile Growth
When mobile matters, look to mobile experts and mobile-first technology
- Our expert teams in campaign strategy, media delivery and creative, all with mobile-specific expertise are committed to delivering clients’ goals and KPIs.
Welkin Demand Side Platform
- A platform that uses data and technology to help advertisers effectively purchase audiences at scale across all digital media
Mintegral AdvertiserSelf-service Platform
- Easy to build, manage, analyze, and optimize each campaign on your own. Reach global quality users at scale on our premium traffic network and achieve your marketing goals quicker and more efficiently.
Demand Side Platform
- Programmatic media buying made simple
Global Reach Across Mobile Devices
We work with all the major exchanges to access in-app and mobile web supply
- We can scale performance efficiently leveraging our massive daily reach through mobile apps and leading sites.
Auto-Optimization
Bidder built specifically for mobile UA and retention KPIs
- Our machine learning-based platform dynamically modifies bids based on over 50 different attributes, optimizing for installs and LTV, not clicks.
Driving outcomes post-IDFA
Leading the way with SKAN expertise and technology
- Since Apple first announced ATT, we’ve been focused on building expertise and tech using SKAN-based attribution. Our clients are seeing it pay off.
Creative with Impact
The right tools and expertise for maximum creative impact
- Our team of in-house Creative experts make sure your creative is working as hard as it can to drive your goals.
Quality and Transparency
Partnering with MRC-acredited leaders ensuring quality and transparency
- We work with all leading anti-fraud, IVT, and viewability partners across the ecosystem to ensure media quality and brand safety.
Single-View Dashboard
- A single transparent, one-view dashboard lets you manage campaigns in one place, optimize media budget and obtain full information about traffic and campaigns’ performance from custom-generated reports.
Clear & Easy Navigation
- Ever got lost in the settings? With SmartyAds DSP setting up an ad campaign gets easy - start in the matter of clicks. We simplified and optimized the flow to the core to let you spend less time on campaign launch and management.
Connect global quality
- traffic and usersWith the help of our multi-dimensional targeting capabilities and industry-leading algorithms, you can reach the right users globally on our premium supply network which contains a massive amount of in-app traffic from 3,500+ publishers.
Unlock your personalized
- campaign needsWe provide a full suite of advertising interface services. Integrate the functions you need through the Mintegral Open API to personalize your marketing campaigns and improve your campaign efficiency.
Accelerate Media-Buying With The Power of Automation
Welkin DSP helps advertisers to run AI-powered programmatic ad campaigns across channels, formats, geos, and business verticals. With smart AI and ML decision-making algorithms, you spend minimum effort while getting maximum efficiency from your campaigns. Leverage proprietary Welkin DSP features to boost your campaign performance on the go.
More Impressions, Lower CPM
- Adaptive CPM helps you get more impressions for the same price/spend by adjusting your bids to the most optimal level.
Saved Advertising Budgets
- A smart bidding mechanism keeps your bids optimal yet competitive enough to win impressions and prevent overspending.
More Clicks on Your Ad
- With a click booster feature activated, your campaign will automatically receive significantly more clicks and recognition.
Predictable Outcomes
- With optimization rules, you can prioritize or automatically remove sources - according to criteria you set.